It's funny, I had a little moment today while in a meeting with my client - we were discussing how exactly we envision the customers and how best to suit their needs. Which sounds dandy and of course is an interesting project, but when we starting categorizing the customers into groups, it made me realize that this is how corporations see us: "young spender", "middle-aged mortgage owner" or "retiree". I realize this is the only way to make marketing effective - to group similar people into one group and create a strategy/campaign that they will all likely respond to in the same way.
It just seems ironic that we spend our lives trying to stand out, be original and unique, when in the end we are labeled anyway, especially so concisely as a "young spender" in my case. Especially since my recent motto is that "boring is boring" - I'm always worried about people who might judge me, but really the tragedy is to be forgotten! I'd take a little judgment than be lumped into that grey mass that no one knows and labels using just a few words. We don't deserve to be dumped into one category, but you have to fight to make your individuality apparent - that's definitely a goal I can work towards.
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